Blue Inc


Unit 64 Broad Street Mall, Reading RG1 7QE
Tel: 0118 958 9836

Shop here now!


Blue Inc kicks off.
1997 - the year Oasis released ‘Be Here Now’, The Full Monty, 70’s revivals, the death of Notorious B.I.G, any colour as long as it’s black, the banning of The Prodigy’s ‘Smack My Bitch Up’, and replica football strips.

It was the year sportswear became mainstream fashion, where even the simplest football and rugby shirts were cut to cling.

Definitely the year to get your kit on.

It was also the year Blue Inc kicked off as a dynamic men’s store, offering truly stand-out clothes for fashion savvy guys wanting eye catching looks. And unlike the typical men’s High Street retailer of the day, it had stacks of the ‘right stuff’.

And Blue Inc still does. If you’re looking for the best in street and contemporary fashion items, you’ve come to the right place, my friend.

Here there are racks of urban utility wear that won’t live at the back of your wardrobe.

Easy mix ‘n’ match stuff where you can rustle up a great individual look.

Brilliant tees that juxtapose images and words taken from everyday conversations.

Everything is designed to get heads turning without screaming “look at me!”

The world's most stylish new threads and treads.
You’re in the prime of your life. Your still at an age where people call you ‘young man’ with no discernible irony. Girls gasp at your staying power. Your body can cope with anything. So make sure your clothes reflect your stallion-like image. Shop at Blue Inc.

We cater for the fashion leader and the follower, our buying teams are out there scouring the globe to bring you the hottest looks, extrovert styles, and threads and treads to inspire you.

For instance, their top tip for the autumn? If you really want to stand out. . . . ditch the trainers and go for some seriously fancy Blue Inc footwear. Superbly finished in styles that’ll knock your socks off.

Blue Inc will kit you out whether you want a new season fashion fix, the latest trends, travelling abroad for a lad’s weekend, or simply just needing to look the part for work or play.